by Kelly McCormick
The author has mastered the art of selling, not from the usual in your face styles, but from being authentic and interacting with people in sincerity and trust. She tells how to overcome the resistance to selling experienced by many business owners. And her book is chock full of tips and quick lessons, delivered with enthusiasm and experience. She has taken her own advice and is a successful entrepreneur and sough-after speaker.
Specifications: 5.5 x 8.5 trim size, 226 pages, interior black and white, hardcover with jacket, set in Adobe Caslon with ITC Franklin Gothic Condensed. Cover design by Dunn+Associates, www.dunn-design.com. Published by the author's publishing house, Matthew Publishing, Malibu CA, 2010. Contact: www.outsellyourself.com