7 Steps to Category Development
by Inez Blackburn and Mathhew Deeter
These international retail consultants developed their own brand with the help of Dunn+Associates, with their book as a leading force. Their book goes where no one else has dared to go: to the heart of the relationship between a consumer and a buying experience. If you learn to let your customers determine how, what, and where they buy, you'll move beyond category management to category development.
Specifications: 5.5 x 8.5 trim size, 184 pages, hardcover w/jacket, set in Stone Print with Bank Gothic. Cover design and interior graphics by Dunn+Associates Design, www.dunn-design.com. Published by the author’s publishing house, Pride, Passion, Profit Publishing, Clemmons, North Carolina, 2010. Contact: Inez Blackburn, www.PridePassionProfit.com